New MIFF Era in 2018 'Design Connects People'
Published 26th May 2017
MIFF once again cements its reputation as Southeast Asia’s leading industry event and enters a new era of expansion as it announced the addition of a much bigger exhibition venue in 2018. More market segments will also be introduced and new tagline Design Connects People will be adopted to bring buyers and exhibitors closer together in leveraging business.
Aside from its present venue at the Putra World Trade Centre (PWTC), MIFF will expand to the new Malaysia International Trade and Exhibition Centre (MITEC), thereby increasing exhibition space by 25% or a total of 100,000 square meters representing the two venues.
The next MIFF will be held on March 8 to 11, 2018, and its Chairman Dato' Dr Tan Chin Huat said they expect the participation of delegates from 600 to 700 exhibitors as a result of the bigger exhibition areas.
"Our focus is on continued growth and building on what MIFF always delivered over the last 23 years as a world class, organised trade show. I am glad that our exhibitors now are paying more attention to R&D and the results are showing in MIFF. In the last few years, they have been changing their concepts and coming up with new collections," Dato' Tan said.
MIFF General Manager Karen Goi said MIFF 2018 shall adopt the slogan Design Connects People to stress on the fact that great design is key to standing out in the market and keep up with competition.
"MIFF - with Design Connects People - will help industry participants establish business opportunities through networking, dialogue, learning experiences and other creative solutions in the digital age," she added.
Providing much-needed excitement to MIFF 2018 are two new segments which will be introduced. These are designRena, a dedicated hall for the best-selected exhibitors in Malaysia; and MIFF Timber Mart, a one-stop wood and wood-related material showcase and trading platform for global wood suppliers and buyers.
DesignRena will be supported by a collaboration platform, FDC in Action, that will link past winners of the MIFF Furniture Design Competition (FDC) with industry players so they can work on product innovation and presentation.
Take a virtual tour of MIFF 2018 at MITEC