The Muar The Merrier
Published 28th January 2015
For what Muar lacks in size, it makes up in furniture. Internationally known as
the furniture hub of Malaysia, it supplies almost half of the country's annual
exports. That’s nearly RM4 billion!
That is quite a sum coming from a relatively small city, and without a doubt Muar
is the most significant contributor to the booming furniture business in Malaysia.
Hence, it is only fitting that MIFF has its very own 'Muar hall' located at the MATRADE
Exhibition & Convention Centre (MECC) which plays host to a century of exhibitors.
In recent years, the Muar hall has really sprung to life across all furniture categories.
The rejuvenation of course has to partly be attributed to the strategic alliance between the
Muar Furniture Association (MFA) and MIFF since 2013. It's music to trade visitor's ears as
they will be guaranteed with more buying choices, value and additional business contacts.
“In 2013, we took a decisive step to become a strategic partner of MIFF and UBM,
the organiser of the fair.” Mr Neo, MFA president said. “We are happy to build a strong
relationship with UBM, a proven international trade show organiser with a strong global
network that provides professional service with world class standard.”
Muar - home to over 700 furniture manufacturers, you would expect the city produces a wide
range of high quality furniture - Bedroom set, Dining Set, Living Room set, rattan
set, office furniture, outdoor furniture, sofa set, Children set, you name it. Best of all,
you can witness it all at MIFF 2015.